Period: Late March – Late May 2025
Focus: Two single releases, full digital rollout
Strategy:
Playlist pitching
Meta & TikTok ad campaigns targeting Spotify
Press & media outreach
YouTube video promotion
📈 Average streams per listener: 1.88
✅ Consistent daily engagement and natural listener curve
Meta + TikTok Ads
Ran multi-phase campaigns promoting both singles directly to Spotify
Split-tested creatives by genre, geography & audience behavior
Focus on “Add to Playlist” and “Save” actions
🎯 Results:
Massive increase in active listeners
6,262 brand-new listeners acquired
2,364 converted into active repeat listeners
Reached 2,800+ media contacts globally
Secured press coverage in niche metal outlets, playlists & editorial blogs
Increased brand authority and direct traffic from mentions
Two music videos promoted via in-stream and discovery ads
35,000+ combined views
Average CTR above music category benchmark
Conversions tracked toward Spotify & follower growth
Male-dominant audience (74%), core age groups: 25–34 & 35–44
64% discovered via Spotify’s programmed channels
High conversion on first exposure → proof of targeting accuracy
Charted improvement in both active and reactivated listeners
This wasn’t just a numbers spike.
It was a targeted, data-backed fanbase expansion — with real engagement, real streams, and measurable ROI.
Typhus now operates on a new level in the global metal scene.
Take your metal band to the next level with the insights and expertise of Hydra Rise Media. Contact us to explore services that will amplify your visibility, engage your audience, and ensure your music resonates globally. Together, let’s unleash your band’s true potential.
Hydra Rise Media is your partner in music success. Specializing in music promotion, social media strategy, and digital distribution, we’re dedicated to helping artists and bands reach their full potential.
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